4 media training tips for working with the C-suite

Working with high-level executives is a different beast.Media training is a must for anyone that interacts with the press. Nervous newcomers likely recognize this and are grateful for the help.
But experienced executives who think they’ve seen it all and don’t think they need to take time out of their busy schedules for another media training session can pose a particular challenge for PR professionals.
Roberto Munoz has worked with his share of C-suite executives in past roles as vi