Scaling creative: Can technology make marketers’ jobs easier?

Brands are creating more content than ever. According to a study conducted by Forrester Consulting, three-quarters of marketers (77%) say they spend more time creating content than what they would prefer. However, with consumers demanding greater variety and relevance in the advertising messages they see online, marketers have little choice but to continue. The Drum and Celtra spoke to some of APAC’s marketing leaders to learn how marketers can scale these issues.
As the pandemic accelerat