Isobar Creative Experience Survey 2020 reveals marketer innovation priorities

Global experience agency Isobar has published the results of an exclusive study of over 1,350 global chief marketing officers assessing the evolution of customer experience design in the age of Covid-19. 
It has discovered that 64% of CMOs have “completely or moderately” changed their CX strategy in response to the Covid-19 crisis, with one in five having ‘completely’ changed their approach. Among those CMOs who have changed their strategy, investment in innovative n