IPA Bellwether: marketing budgets flatlined in Q4 2025
Cost pressures, muted economic activity and budget constraints 'led to a re-evaluation of marketing budget allocations'.
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Marketing news
Merlin Entertainments confirms award of global media and creative
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Ben Jaffé confirmed as deputy CSO of AMV BBDO and Owen Lee as creative president
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Charlene Chandrasekaran named BBH London deputy ECD
Global sentiment towards sustainability has 'fallen off a cliff,' Trainline marketer says
Consumer sentiment towards sustainability has 'fallen off a cliff,' Trainline marketer says
