Tariffs, Temu, and Shein: What Supply Chain Leaders Can Learn from the U.S. / China ECommerce Shakeup

Recent announcements by Chinese e-commerce firms Shein and Temu indicate they will increase prices for U.S. consumers following new tariffs imposed by the Trump administration. These developments highlight a broader set of considerations for senior logistics and supply chain professionals navigating the evolving trade environment.
Context and Policy Changes
Effective April 25, Shein and Temu will adjust pricing due to increased operating costs resulting from U.S. tariff policy changes. The Trump