YOUR TA TEAM — Where Employer Brand Is Won (or Lost)

Published byCalgary Connex Ltd16 Jul 2026|OpinionYOUR TA TEAM — Where Employer Brand Is Won (or Lost)When we talk about employer brand, the conversation often centres around careers sites, campaigns and polished external messaging.But in reality, one of the most influential and most overlooked brand channels sits much closer to home.
Your TA team.
In today’s market, talent acquisition professionals are not just hiring. They are creating content, writing adverts, posting on platforms