06-12-2025 20:00 via theguardian.com

A Melbourne bakery found TikTok fame, before trolls began harassing its young staff. How the owners responded went viral

Montmorency Bakehouse decided to tackle online abuse head-on, asking viewers to ‘please stop with the thirsty comments’Follow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastLawrence Du knew instinctively that his parents’ bakery had the potential to pop off on social media.Shaun Du and Cindy Vuong opened Montmorency Bakehouse on the fringe of Melbourne’s east in 2003, after migrating to Australia from Vietnam. The
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