Perfume brands fighting a ‘lost cause’ against cheap dupes, say lawyers

Luxury companies need greater protection from imitators gaining the approval of social media influencers, as trademarking scent is almost impossible, experts sayOne perfume smells suspiciously like a £355 bottle of Baccarat Rouge 540 eau de parfum. Another, which has notes of grapefruit, rose and Levantine spice, is reminiscent of a £215 bottle of Penhaligon’s Halfeti. But unlike those luxury brands, these “dupe scents” can cost as little as a fiver.As many as half