Is speculoos the new Dubai chocolate? Inside Biscoff’s €500m boom
11-08-2026 10:00 via bakeryandsnacks.com

Is speculoos the new Dubai chocolate? Inside Biscoff’s €500m boom

Lotus Bakeries is investing €500m in Biscoff production as speculoos demand surges across Europe, the US and Asia – but what is driving its growth?
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