What’s the worst that can happen if Labor wins the election? Six-toed nightmares if online trends hold | The shadow campaign

In the first of a series highlighting online strategy, social media wars and podcast forays in the federal election campaign, we look at a disturbing Liberal TikTok and Labor’s optimistic merch. Plus: who are the ‘Liberals for Independents’?The Liberal party’s strategy on TikTok is a bit more zoomer-friendly than Labor’s approach: think trending memes and audio, rather than politicians talking into the camera for 90 seconds at a time. We’ve previously brought