’Tis the season for dubious TV adverts | Letters

Readers aren’t convinced by the wholesome family message peddled by John Lewis in its latest Christmas ad The issues you highlighted in your editorial are real, but please don’t think that advertisers care about them (The Guardian view on the John Lewis Christmas ad: a modern story of fathers and sons, 7 November).This ad is a shameless attempt to make consumers think they are doing something worthwhile in buying overpriced gifts in a failing store that used to share its profits with