29-01-2026 16:00 via theguardian.com

Sydney Sweeney threw bras around the Hollywood sign. I totally get it | Dave Schilling

The actor was promoting her new lingerie line – and in 2026, marketing requires more than a glossy adI would hate to have to launch a new product in 2026. Imagine a scenario where you’ve developed some ingenious new widget that costs millions of dollars to design, produce and bring to market. You could have quit numerous times. You probably wanted to, because there’s a new season of The Traitors and you have to catch up. But you never surrendered. You persevered, and your brill
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