Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried
28-02-2025 15:07 via theguardian.com

Sora, OpenAI’s video generator, has hit the UK. It’s obvious why creatives are worried

The technology, just released in Europe and the UK, clearly has the potential to transform the film, TV and advertising industriesOpenAI launches Sora video generation tool in UKIf you want to know why Tyler Perry put an $800m (£635m) expansion of his studio complex on hold, type “two people in a living room in the mountains” into OpenAI’s video generation tool.The result from artificial intelligence-powered Sora, which was released in the UK and Europe on Friday, indicat
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