Sex, patriotism and Donald Trump cologne: the US adverts that explain the 00s

The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series but also the industry as a wholeAs the longtime editor of Taschen’s All-American Ads book series, cultural historian Jim Heimann has helped chronicle the shifting landscape of commercial artistry through each decade of the 20th century. Now, with a final volu