03-04-2025 16:07 via theguardian.com

Percy Pig’s US adventure may be short-lived as M&S responds to Trump tariffs

Retailer’s ‘gift to America’ could be hit by new taxes as it also adjusts to rules on advertising high fat, sugar and salt foodsPercy Pig’s US invasion could be called to a halt amid fears that Donald Trump’s tariffs could affect sales of Marks & Spencer’s popular confectionery brand which has just launched in Target stores across the Atlantic.Archie Norman, the chair of M&S, has described Percy as the retailer’s “gift to America” but
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