New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi

The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ...Having worked in the advertising industry for a while, I can tell you that creating a great ad is a lot more difficult than skewering a bad ad. That’s partly why I left a full-time gig in adland to focus on writing. Although the bigger reason, if I’m honest, is that I wrote a column saying I was going to quit my stupid adv