Longer pre-film ads ‘wasting time’ of frustrated cinema fans

In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to expertsMovie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn that pre-cinema ads are getting longer.Over the past 10 years, adverts for products and brands have taken up a larger proportion of pre-film reels in cinemas, according to experts. Continue reading...