Michael Aronovici: Why More Locations Is Not the Win Franchising Thinks It Is

Michael Aronovici, President of Interaction Restaurants Group, says the industry's habit of counting locations misses what actually makes a brand worth owning. Montreal, Quebec, Canada - October 7, 2026 - Open the standard franchise playbook and the goal is almost always the same: add units, add them fast, and let scale do the rest. Growth gets measured in store counts and new territories signed. Few people stop to ask whether every one of those locations is actually making money for the person