Max streaming service is reviving the HBO name \u2014 the one it discarded two years ago

NEW YORK — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023. HBO is widely considered a gold standard for quality while Max was a reference to the less well-regarded Cinemax network. In this Jan. 15, 2020, file photo, EVP of Content Acquisitions for TNT, T