Livestreaming their way to the world: How MENA creators are going global with TikTok LIVE

Entertainment livestreaming is revolutionising the media landscape, emerging as a $100 billion global phenomenon reshaping how content is created, consumed, and monetised. According to The future of entertainment report by Kearney, in MENA alone, over 10 million users have livestreamed, with around 60 per cent going live at least once a month, underscoring the region’s rapid embrace of real-time content. Audiences today are all about keeping it real. They connect most with content that fee