Here's why May the 4th is celebrated as Star Wars Day across the galaxy

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity. May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise. × This page requires Javascript. Javascript is required for you to be able to read premium content. Please enable it in your brow