What is DAMAC? The new Chelsea shirt sponsor explained

Chelsea will wear their new sponsor DAMAC for the rest of the season (Getty)Chelsea have secured a new sponsor for the front of their shirts after reaching an agreement with DAMAC Properties.The Premier League side have been without a front sponsor on their outfield shirts since their three-year £120 million deal with telecommunications company Three ended in 2023.Last month, DAMAC agreed a ‘long-term global partnership’ with Chelsea to become the club’s official propert