Shoppers are losing it over the ‘flipping ridiculous’ £23 cost of daily essential

Something is going down in the toothpaste aisle – and it’s not the price (Picture: Getty)‘This can’t be f**king real. Eight f**king pound ten for some toothpaste,’ a disgruntled mum shouted into her phone in the supermarket.Next to it, you can find a standard sized 75ml tube of Colgate Max White Ultimate Whitening Toothpaste for £23.For reference, that money could buy you four rump steaks from Waitrose, a 5.99kg whole turkey from Sainsbury’s, or a fligh