Rishi Sunak’s scare tactics aren’t going to work against a soothing Keir Starmer | Andrew Rawnsley

As he demonstrated at the launch of his pledge cards, the Labour leader has succeeded in de-risking perceptions of his party Who scares wins. That has been the motto of many, often successful Conservative election campaigns. Fear may not be an edifying strategy for securing power, but the Tories have repeatedly demonstrated that it can be highly effective. Time and again, they have persuaded voters that Labour is just too risky to be trusted with government. The “red scare” of 1924,