'Iceland is for everybody!' Supermarket drops 'mums' from its famous slogan with new tagline saying 'that's why WE go to Iceland'... as Josie Gibson is unveiled as latest star
19-04-2024 01:10 via dailymail.co.uk

'Iceland is for everybody!' Supermarket drops 'mums' from its famous slogan with new tagline saying 'that's why WE go to Iceland'... as Josie Gibson is unveiled as latest star

The frozen food specialist, which opened its first store in Oswestry, Shropshire in 1970, has dispensed with its classic slogan of 'that's why mums go to Iceland' as part of a new advertising push.
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