The AI race will be won by hotels with trusted data, not more technology, says Ireckonu

Ireckonu, a leading provider of hospitality technology solutions, warns that AI adoption in hospitality risks falling short without a strong guest data strategy. As hotels accelerate the adoption of AI, the real challenge is not the technology itself, but the quality of the data powering it.According to Jan Jaap van Roon, CEO of Ireckonu, hospitality is largely operating    with guest information that is fragmented across multiple systems and platforms. This fragmentation prevents hote