Expedia Group acquires Layla, accelerating its AI-powered trip planning and booking strategy

Expedia Group today announced that it has acquired Layla, an AI-native trip planning and booking platform that helps travelers discover destinations, create personalized itineraries, and plan complete trips through a conversational travel agent.Layla has built one of the most innovative AI trip planning experiences, helping travelers move seamlessly from inspiration to itinerary creation across flights, accommodations, activities, dining, and transportation.