‘You can’t pause the internet’: social media creators hit by burnout

Their jobs are seen as glamorous but the new reality for many is workplace stress and ‘complete fatigue’The life of a social media creator can be high in glamour and status. The well-paid endorsement deals, the online followers and proximity to the celebrity establishment are all perks of the industry.But one hidden cost will be familiar to anyone coping with the 21st-century economy: burnout. The Guardian has spoken to five creators with a combined audience of millions who have all