Why is social media getting all churned up about cottage cheese? | Rachel Cooke

After being promoted by US bloggers and Instagram, cottage cheese sales are now up 40% in the UK. Its blandness is befitting of the timesWhile I didn’t see the cottage-cheese craze coming – who could ever have predicted this pineapple-chunk-inflected bout of collective madness? – now it’s here, I find myself strangely fascinated by it. In one sense, of course, its ascendancy is utterly banal: another creation of social media (its new popularity may be traced originally to