Snapchat parent company sees shares surge as improved ad system pays off
25-04-2024 23:20 via theguardian.com

Snapchat parent company sees shares surge as improved ad system pays off

Snap’s share surged 21% in after-hours trading as app’s users increased by 422 million, bringing in $1.2bn in revenueShares in the owner of Snapchat surged 21% during after-hours trading after the social media group beat Wall Street’s expectations for quarterly revenue and user growth.Improvements to Snap’s advertising system are delivering results faster than anticipated, the company said. Continue reading...
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