How Steven Bartlett fooled the world

When George Orwell wrote 1984, he devised a language, Newspeak, in which a simplified and restricted version of English was introduced to diminish the intellectual and emotional range of the population. When I read words like “grindset”, “hustle” and “maxxing”, I experience the same cognitive shrinkage. These are terms designed to gloss over the complex interrelations of capitalism, and nobody has come to emblematise this kind of vapid corporate jargon quite l