How Instagram is destroying its own influencers

There’s something quietly humiliating about realising you’re no longer being invited to your own party, especially when you spent years building the guest list. That’s how the last few months have felt for many of us who make our living online: the sudden, sharp thud of watching our carefully built platforms collapse in reach, engagement, and therefore, earnings. One minute, you’re speaking to your audience, the next, it’s like you’re shouting into a soundproo