British regulator takes a hard look at Pornhub's Apple-powered age checks

Ofcom has opened an investigation into whether Pornhub's Apple-based age checks are effective enough to keep children away from its adult content. The investigation will examine whether Pornhub owner Aylo complied with age assurance duties that came into force under the Online Safety Act (OSA) in July 2025. Pornhub introduced a new age assurance process for some UK users in May 2026, relying on signals supplied by Apple. The signals indicate that an iOS user may have completed Apple's age checks