Ubisoft’s Massive Entertainment Rebrand Has Made The Name Much More Literal And Slightly Confusing

After folding several of its studios into "Creative Houses" earlier this year, Ubisoft has announced a rebranding for Creative House 2, which might be slightly confusing. The branch that is home to almost all of Ubisoft's Tom Clancy-branded games, Creative House 2 will now be known as Massive Entertainment, which is also the name of one of Ubisoft's longest-serving studios. Massive Entertainment, as a studio, will still exist within Massive Entertainment the Creative House, and th