Take-Two Defends GTA 6’s $80 Price, Calls It “Phenomenal Value”

While most of Take-Two Interactive's games are priced at $70--which became a much more common MSRP for new releases from 2020 onwards--GTA 6 is one of a handful of titles that will retail for $80--a price that the publisher believes is "phenomenal value" for the open-world game.Speaking to investors following the release of Take-Two's quarterly earnings, CEO Strauss Zelnick addressed a query about how the publisher had landed on an $80 price point for GTA 6. Zelnick echoed previous statements ma