New Xbox Exec Clarifies Recent Comments About In-Game Ads

Xbox chief strategy officer Matthew Ball has clarified comments he made about in-game ads. He set the record straight, saying he was responding to comments he made prior to joining Xbox and that his comments do not necessarily reflect Microsoft's "plans or beliefs.""What I do say is that ads should be used to offer more affordable alternatives alongside today's ad-free experiences, in the hopes more could play as a result. Similar to how Netflix and Disney+ have ad-tiers with all the same conten