“Aggressively” Selling PS5s Isn’t Needed, As Sony Focuses On Making More From Existing Owners

This November will mark the sixth anniversary of the PlayStation 5 console's launch, but in the years since its arrival, the gaming market has changed dramatically. The trend of consoles becoming cheaper over time has vanished this generation, as the PS5 now costs more today than it did in 2020, and the expectation is that Sony's hardware sales could slow down over time. Sony doesn't seem too worried about that, as company president and CEO Hiroki Totoki explained that there's no need to "aggres