We live in a world where hats have a serious identity crisis. You see a cap, and you think, “Ah yes, hat.” But what if that hat is more than just a hat? What if it’s not a hat, spiritually? Introducing the “I’m Not Hat” custom embroidered cap — a wearable existential crisis for your head. It’s a statement. It’s a movement. It’s probably confusing your grandma. But one thing it’s not? Hat. Just ask it.
This isn’t your dad&rsq