Raising the functional beverage bar: Drinks are becoming more specific and creative

In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast, the founders of four emerging brands share where they see challenges and opportunities within the functional beverage category, including where there is white space for innovation, market saturation, how they are cutting through the competition and explaining to consumers the benefits their products proffer. Hear from the entrepreneur behind the sparkling bone broth beverage marrō, the nutritionist who created H2Pro+ Protein