McVitie’s, Snickers, Cadbury and Cheez-It turn snacks into something bigger

07-09-2026 14:42 via bakeryandsnacks.com

McVitie’s, Snickers, Cadbury and Cheez-It turn snacks into something bigger

McVitie’s, Snickers, Cadbury, Cheez-It and five more brands are using unusual launches to create experiences, enter markets and engage shoppers.

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