Mars vs Hershey: Snickers takes cheeky swipe at Reese’s

03-06-2026 17:37 via confectionerynews.com

Mars vs Hershey: Snickers takes cheeky swipe at Reese’s

Mars takes aim at rival Hershey with a playful new Snickers Peanut Butter Reese's campaign, highlighting “real” peanut butter and escalating confectionery competition.

Read more »

Where will Kraft Heinz focus investment?

Where will Kraft Heinz focus investment?

Nestlé snaps up smart food brand Yfood

Nestlé doubles down on growth in bold strategy shift

Nestlé doubles down on growth in bold strategy shift

Top tips to avoid trade mark infringement at the 2026 World Cup

Top tips to avoid trade mark infringement at the 2026 World Cup

Pistachio pressure compounded by Iran War squeeze

Pistachio pressure compounded by Iran War squeeze

Barry Callebaut sharpens strategy amid cocoa volatility

Barry Callebaut sharpens strategy amid cocoa volatility

Mars doubles down on premiumisation to drive growth

Mars doubles down on premiumisation to drive growth

How the Arla–DMK merger will strengthen Europe’s whey power

How the Arla–DMK merger will strengthen Europe’s whey power

Heatwave risks: How food manufacturers can prepare now

Heatwave risks: How food manufacturers can prepare now

Nestlé Waters crisis deepens as new footage exposes scale of alleged plastic dumping

Nestlé Waters crisis deepens as new footage exposes scale of alleged plastic dumping

Unleashing nutrient potential: Why the food matrix matters for bioavailability

Unleashing nutrient potential: Why the food matrix matters for bioavailability

Which brands could Nestlé axe next?

Which brands could Nestlé axe next?

IFF sells bulk of food ingredients business to refocus on health and wellness

IFF sells bulk of food ingredients business to refocus on health and wellness

Hershey appoints new CSCO in C-suite reset

Hershey appoints new CSCO in C-suite reset