If better-for-you is out, why is Cadbury all in?
26-11-2025 13:41 via foodnavigator.com

If better-for-you is out, why is Cadbury all in?

This opinion piece explores why Mondelez is betting on Urban Legend’s health-focused technology despite the fading ‘better-for-you’ trend. It examines the challenges of healthy indulgence, the rise of HFSS-compliant innovation, and what this means for the future of snacks.
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