Hershey bets a ‘little extra’ can make candy feel like more as it courts premium shoppers
23-09-2026 12:48 via foodnavigator.com

Hershey bets a ‘little extra’ can make candy feel like more as it courts premium shoppers

Hershey is using premium products, cultural partnerships and new campaigns to make everyday candy feel more elevated and experiential.
Read more »

Food news



Aldi lowers fall food prices despite cost pressures ahead
Aldi lowers fall food prices despite cost pressures ahead
General Mills rebuilds retail momentum with price cuts, innovation & marketing
General Mills rebuilds retail momentum with price cuts, innovation & marketing
Protein, coffee and convenience drive Chobani’s next phase of expansion
Protein, coffee and convenience drive Chobani’s next phase of expansion
Foodex Ingredients on why flavour still matters in snacking
Foodex Ingredients on why flavour still matters in snacking
Looking beyond healthy: Why better-for-you isn’t enough for snacks
Looking beyond healthy: Why better-for-you isn’t enough for snacks
Smöoy India on balancing health, indulgence and personalisation
Smöoy India on balancing health, indulgence and personalisation
COA expands high-protein chocolate range with matcha and coconut
COA expands high-protein chocolate range with matcha and coconut
Cutting UPFs linked to lower depression
Cutting UPFs linked to lower depression
The rise of private label functional foods
The rise of private label functional foods
Toblerone Biscoff and the trends transforming confectionery
Toblerone Biscoff and the trends transforming confectionery
Supply chain pressures are testing dairy’s resilience
Supply chain pressures are testing dairy’s resilience
Sweeteners and the microbiome: What do we know?
Sweeteners and the microbiome: What do we know?
Do consumers actually like pumpkin spice?
Do consumers actually like pumpkin spice?
From Mars to Ferrero: Confectionery bets big on ultra-premium chocolate
From Mars to Ferrero: Confectionery bets big on ultra-premium chocolate
Desktop versie