Functional non-alcoholic drinks: Innovation, opportunity and growth

As alcohol consumption declines and wellness trends rise, functional non-alcoholic drinks are redefining social drinking. Packed with adaptogens, nootropics, and gut-friendly ingredients, these beverages promise benefits like stress relief, focus, and hydration—without the hangover. With sales projected to hit $250bn by 2030, this fast-growing category is set to transform the beverage industry.