The Atomic age: celebrating 25 years of Ariel

To mark the 25th Anniversary of the Ariel Atom, we look back – and forward – at a great British success storyCompared with any other start-up sports car maker you care to mention, Ariel’s first 25 years of existence have been remarkably wrinkle-free.
The company made a profit on its very first production car, an Atom 1 sold early in 2000, and it has been impressively viable ever since. Ariel’s founder, designer Simon Saunders, remains in charge.
He is still the driving fo