"Product is king": Stellantis pivots back to volume in bold growth plan
Stellantis will launch 60 new cars and 50 "significant" refreshes as part of new strategy
Multinational giant's “straightforward” reboot in US contrasts with trickier path to success in struggling Europe
“Product is king.” That line from Stellantis’s head of American brands, Tim Kuniskis, nicely summed up the company’s investor day, in which the multinational giant attempted to wash itself clean of the failures of previous CEO Carlos Tavares and present a