Lancia: the brand that refused to die
19-04-2025 10:51 via autocar.co.uk

Lancia: the brand that refused to die

Ypsilon is reigniting the old marque – a hot HF-badged electric version will soon follow
Lancia has at last launched a new car. We drive it to find out whether that odds-defying revival is a successUntil recently, Lancia was withering away on death row, reduced since 2017 to a single model in a single market. One could almost sense hard-headed FCA chief Sergio Marchionne’s irritation as the Fiat 500-based Ypsilon continued to sell in droves.
It’s thanks only to Italian drivers&
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