Hyundai considering pay-to-use in-car features, such as heated seats

Hyundai owners could soon find features such as heated seats behind a paywall
Korean company will go a step beyond others in using the tech to improve features in older modelsHyundai is considering introducing pay-to-use features in its cars, such as the ability to activate heated seats, as part of a move to keep connected to its customers post-sale.
“We are looking at feature-on-demand as an option, in order to add more personalisation in the car,” said Marcus Welz, head of Hyu