How BMW plans to cut costs without shutting plants

BMW's profit margin for the first half of 2026 dipped to 3.6% but it's targeting 8-10% by the 2030sJob cuts, more direct selling to customers, cheaper parts and fewer model variants are the key elements to BMW’s cost-cutting programme, the firm's new CEO has said. 
The pressure to cut costs at the premium brand increased sharply after profit margins dipped to 3.6% in the first half of the year as a result of collapsing sales in China.
“The figures in the first and second qu