GoFundMe Created Donation Pages for Hundreds of Museums. The Only Problem: They Didn’t Tell the Museums.

Art museums and other nonprofits have whole departments devoted to fundraising that employ seasoned experts and deploy time-tested strategies to fill their coffers, and museum directors often spend a great deal of their time cultivating the kinds of major donors whose names grace institutions’ walls. So these organizations could be forgiven for being surprised when it emerged this fall that crowdfunding platform GoFundMe, better known for helping individuals and families raise money for me